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In 1971, 16-year-old 21-year-old Steve Jobs and Steve Wozniak (two Steve) by a friend and get to know. In 1976, Steve Jobs persuaded Wozniak also take apart the assembly machine to sell them another friend, Luo Weien (Ron Wayne) also joined, three in the April 1, 1976 formed the Apple Computer Inc. . In May, Jobs with a local computer store The Byte Shop to negotiate, officials said if this computer will be interested in completely assembled. Owner Paul Luotairuier (Paul Terrell) to consider more long-term, he would like to order 50 and payment on delivery each $ 500. Took the order, in preparation for funds, to sell their fund-raising all kinds of valuable things (like computers and a Volkswagen van). Jobs to large-scale electronic components distributors Cramer Electronics order parts, shop credit manager asked Jobs how to checkout, he said: "I have a Byte Shop I ordered 50 computers to order, payment terms cash on delivery, if you give me 30 days payment period, payment period can I assembled the computer, and then pay the balance delivery to Tyrrell. "I call the manager was on the Pacific Forest City IEEE Computer Symposium at Tyrrell query, surprised at the tenacity of Jobs, Tyrrell said the manager, if Steve Jobs does delivery orders to his words, Steve Jobs certainly has enough money to pay. Three of them with two friends to borrow Steve Jobs family garage day and night to assembly and testing marathon, and finally to the delivery deadline Tyrrell, Tyrrell also promised to pay to Joe as Sri Lanka, so that he paid part of the bill, and earned a handsome lean to celebrate and reserved for the use of capital. The highest market value
This was later named the Apple I computer has several notable features. At that time most of the computer does not display, Apple I, but the TV as a monitor. Compared to later display on, Apple I's display only shows 60 characters per second, slowly. In addition, the host, including a boot ROM (Bootstrap) code, which makes it easier to start. Finally, because the insistence of Paul Luotairuier, Wozniak also designed a program for loading and storage cassette interface to 1200 bits / sec high-speed operation. Although the Apple I's design is fairly simple, but it is still a masterpiece, but at the same level of the host than other small parts required to make Watts won the designer's reputation. Apple I eventually produced a total of 200. The campaign, the Wards have been successfully designed more advanced than the Apple I Apple II. Jobs would like to expand the company to bank loans, but Wayne risky investment because of the failure four years ago led to the psychological shadows and out. Apple was the lack of funding. Steve Jobs finally met Mike Markkula ("Mike" Markkula), Mike Markkula and injection of $ 92,000 and Steve Jobs co-signed a $ 250,000 bank loan, in January 1977, Apple Computer Inc. officially registered as 'Apple Computer Co., Ltd.'. To finance and new design in hand, the same year in April, Apple II computer in the first exhibition of the West Bank (West Coast Computer Fair) for the first time available. Apple I and Apple II, respectively, including the re-design the largest television screen, the display into memory, which help to show more than simple text, including images, and even color display. And has an improved shell and keyboard. Apple II computer industry is widely regarded as the home computer market to create products, to the 1980s have been sold millions of units. Apple II family produced a number of different models, including the Apple IIe and IIgs, these two computers until the late 1990s can still be found in many schools. When the apple market in 1980, they attract the capital market than Ford after the 1956 initial public offering of shares of any company (IPO) to be more than any company in history has created more millionaires. Within five years, the company entered the world's five hundred, was the fastest recorded. Apple III and Lisa in the 1980s, Apple's personal computer business in the face of emerging competitors. The heaviest weight of them is the computer industry's "top man" - IBM. IBM's IBM-PC-type computer equipped with Intel's new processor: Intel 8088, and run Microsoft's operating system MS-DOS (IBM's name for the PC-DOS). The advent of the computer once a favorite product (sales: 1981, 25,000 units; 19 million units in 1982; 70 million units in 1983). While small businesses are still using Apple II, Apple felt it needed a newer, more advanced computer models to participate in the market. Apple III were forced to follow Steve Jobs designer high and sometimes unrealistic demands, Jobs said that cooling fan "not elegant" which was omitted, resulting in the computer can overheat, forcing the earliest models be recycled. In addition, Apple III expensive, although improved in 1983 launched the upgraded, and subsequently conducted a price cut, but basically, it is impossible to restore the Apple III disadvantage in the market, mainly because in 1981, IBM introduced the swept through the IBM PC and compatible personal computer market. Apple III produced a total of only 90,000 units. At the same time, Apple's internal working group is working around the clock to design two completely different models of new personal computers. The use of many advanced technologies, such as: graphical user interface, mouse, object-oriented programming and network functions. These people, including Jeff Las gold and Bill Atkinson, Steve Jobs encouraged the company's focus on the computer functions. In December 1979 they took Steve Jobs to the Xerox PARC Institute, during a visit to their concept of machine Alto, after Jobs decided to focus on the future of the graphics, icons, and friendly computer, Apple will implement this idea of two next-generation computer project: Lisa and Macintosh. Apple to allow Xerox to their investment as a condition (one million dollars in pre-primary issue of shares, worth about $ 18 million) in exchange for access to Apple engineers three days PARC Institute for the right job. Many researchers, such as 拉里泰斯勒 PARC in opposition colleagues to join Apple in the work. And Jeff Raskin due to disagreements with the design team withdrew from the Apple (Mac is envisaged Ruskin long horizontal body type, but without the mouse). IPAD
Lisa is a landmark computer, you can not say no Lisa Macintosh (Mac's earliest days, many are in the Lisa system software on the design). She has a 16-bit CPU, mouse, hard drive, and support for graphical user interface and multitasking operating system. And bundled with seven commercial software. Lisa in January 1983 with $ 9,995 worth of first appearance. Apple once again introduced a product beyond its time, but the price is too expensive ($ 10,000) and the lack of support from software developers, so Apple once again lose the opportunity to gain market share in business. Lisa was terminated in 1986, more than the goods buried in Utah landfill. Said, Lisa is the daughter of Steve Jobs named after. In response, Apple has not made any comments.